Table of Contents

Introduction to the Fashion Industry
Chapter 1: Background and Statistics
Chapter 2: Summary of the Design Process

Developing your line
Chapter 3: Define yourself
Chapter 4: Define your market
Chapter 5: Define your customer
Chapter 6: Create your brand and identity
Chapter 7: Develop a collection
Chapter 8: Development Schedule
Chapter 9: Competition

Marketing
Chapter 17: Introduction to Marketing
Chapter 18: Press Releases
Chapter 19: Email Marketing Campaigns
Chapter 20: Creating a Web Presence
Chapter 21: Blogging
Chapter 22: Social Media
Chapter 23: Networking
Chapter 24: The Elevator Pitch

Sales and Promotion
Chapter 25: Introduction to Sales
Chapter 26: Direct Sales
Chapter 27: Indirect Sales
Chapter 28: Line sheets
Chapter 29: Look books

Starting your Business
Chapter 30: Business Entity
Chapter 31: Licenses and Permits
Chapter 32: Financial Basics
Chapter 33: Funding Your Business
Chapter 34: Protecting your work

Production
Chapter 10: Introduction to Production
Chapter 11: Fabric Sourcing
Chapter 12: Patterns and Samples
Chapter 13: Grading
Chapter 14: Cutting
Chapter 15: Production
Chapter 16: The Green Movement

Laws and Regulations
Chapter 35: Labeling Requirements
Chapter 36: State Garment Laws
Chapter 37: Product Safety Regulations

Running your Business
Chapter 38: Employees and Contractors
Chapter 39: Budgeting Basics
Chapter 40: Start-up Costs
Chapter 41: Variable Costs
Chapter 42: Direct Fixed Costs
Chapter 43: Indirect Fixed Expenses
Chapter 44: Pricing
Chapter 45: Financial projections
Chapter 46: Break Even Point
Chapter 47: Exit Strategy

Building a Business Plan
Chapter 48: Introduction to your Business Plan
Chapter 49: Cover Page
Chapter 50: Executive Summary
Chapter 51: Objectives
Chapter 52: Product
Chapter 53: Marketing
Chapter 54: Operations
Chapter 55: Management and Organization
Chapter 56: Financial Plan
Chapter 57: Appendices